I think Odin should market itself for aforementioned games and graphics. Otherwise it will become very niche language. Even now, I think there is only about 5k Odin repositories on github while it is essentially a complete language. Contrast it with Zig, which is still evolving and has breaking changes, being still at 0.x without clear sight of 1.0, and it has over 27k repositories and big projects like Ghostty, Bunt or Tiger beetle are written in it.

Once Jonathan Blow's Jai comes out next year, the language that inspired conception of both of these, Odin will likely have no chance competing on the marketing side of things with programmers and will be taken over by Jai, and Zig in a large extent as well. So the future of the language might not be as solid as it might seem and it might end up just as an internal tool for JangaFX, which is how it originated.

Having the "web stuff" can attract literally millions of developers whom can elevate the language into more stable and broadly used language. More documentation would become available, libraries, youtube videos, internet presence in general.