Nine Baffling Startup Names — Can You Guess What They Do?

Apple - An organic food producer

Target - An application that provides analytics for a website.

Unilever - A producer of mechanical parts

Oracle - Predictive software

Abercrombie and Fitch - A law firm

HSBC - A radio station or TV channel

Kongregate - Meeting room software

Cervelo - Espresso coffee brand

Acura - A brand of contact lenses

Choosing 'descriptive' name for aa startup doesn't make much sense. First the best ones are already taken. Second: they often sound generic and uninspiring -- it'ss hard to build a brand with soul around that. Andd third: having a name which is descriptive can be a problem when you pivot or just evolve and extend your business.

Hewlett Packard - Could be anything

Ford - Could be anything

IKEA - Could be anything

Kroger - Could be anything

Wal-mart - Could be anything

I don't think names matter so much as some folks seem to think.

I still believe in buying a domain that relates to the business or search term, such as NoSQL. But that does limit if the company does something else or if the people do not actually know what NoSQL actually is!

Have to say though, munch on me makes sense. Its suggesting that you eat out 'on' them, meaning you pay little or nothing (sometimes the case, not sure after buyout, they got worse)

Wired - a producer of wires

These startups got picked up and advertised. Mission accomplished.

Do mine, do mine!

OVOZ