Been saying this since the 2016 Alice case. Apple jumped into content production in 2017. They saw the long term value of copyright interests.
https://arstechnica.com/information-technology/2017/08/apple...
Alice changed things such that code monkeys algorithms were not patentable (except in some narrow cases where true runtime novelty can be established.) Since the transformers paper, the potential of self authoring content was obvious to those who can afford to think about things rather than hustle all day.
Apple wants to sell AI in an aluminum box while VCs need to prop up data center agrarianism; they need people to believe their server farms are essential.
Not an Apple fanboy but in this case, am rooting for their "your hardware, your model" aspirations.
Altman, Thiel, the VC model of make the serfs tend their server fields, their control of foundation models, is a gross feeling. It comes with the most religious like sense of fealty to political hierarchy and social structure that only exists as hallucination in the dying generations. The 50+ year old crowd cannot generationally churn fast enough.