Unfortunately this is another basic feature that tends to be "branded" on TVs. On my Sony Bravia it's split into a combination of features called Cinemotion and Motionflow.
3:2 pulldown (or other telecine patterns) is what was used to go from 24 FPS film to 30 FPS interlaced NTSC video. Your TV or video player needs to undo that (going back to the original 24 FPS) in order to fix a judder ever 5 frames. But that is not going to fix the inherent choppiness of fast camera movements with 24 FPS film and is also not relevant for most modern content because it is no longer limited to NTSC and can instead give you the original 24 FPS directly.