I would like to see them give us an option to turn HDR off. In some situations it is just too bright and in others too dark.
Best tv tech to date, though OLED improvements in the past year mean we might see good panels hitting the market in a few years. The race to produce the brightest panels (and putting them on display for comparison and testing in brightly lit electronics stores in environments that couldn’t be further from the actual viewing experience) resulted in a bunch of mass market crap.
Agree with the in store crap and all the processing that’s turned on for the TVs on display. But brightness is useful - can help combat ambient light, and HDR can look amazing.