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I think the Magician equivalent is David Blaine, making people pass out from shock because you smuggled a fake spider into their ear or something.

Mostly we do kids entertainment though, so that's not really going to convice moms to hire my magic show for Bobby's birthday

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Ok here's an idea, you find leads of houses in your area with a kid whose birthday is coming up and send them flyers. You're a dev guy this should be up your alley. $1 each with Postgrid API or do it yourself and it's the cost of your time + stamps + papercuts. Where do you get those leads do you ask? That's actually a good question and I'll need to get back to you on that. Make sure to put a QR code on the flyers.

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