If its true, the market will soon reward it. Being able to competently write good code cheaper will be rewarded. People don't employ programmers because they care about them, they are employed to produce output. If someone can use llms to produce more output for less $$ they will quickly make the people that don't understand the technology less competitive in the workplace.
That's a trap: it's not obvious for those without experience in both business and engineering on how to estimate or later calculate this $$. The trap is in the cost of changes and fix budget when things will break. And things will break. Often. Also, the requirements will change often, that's normal (our world is not static). So the cost has some tendency to change (guess which direction). The thoughtless copy-paste and rewrite-everything approach is nice, but the cost goes up steep with time soon. Those who don't know it will be trapped dead and lose business.
It will not just hurt, it will kill a business.