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It seems to response quite quickly at this point - as quickly as the demo shows in the etherpad.com demo video. Those of you who tried pclark's test/toy link: try signing up and selecting a color for your editing. Pretty slick!

I'm wondering what their business model is? No ads yet. Will this just showcase their hacking abilities?

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Corporate versions with security and active directory authentication. Rich text, images, spreadsheets in a paid-for version. Branded versions to include in your own site.

Since it generally requires at least two people who need to communicate then at least one of them is likely to be prepared to pay.It's not just an eyeballs=advert web2.0 thing.

Yes, exactly.

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