Ads are one of those things that are pretty much universally hated by every person on the planet and yet companies/platforms continue to find innovative ways to make them more insufferable.
I always wonder if people who watch regularly are just used to it as part of life, like some weird advertising Stockholm syndrome.
54% of people are creeped out by targeted ads, 79% of mobile and 73% of desktop users are "frustrated" by the current ad load, and 70% of customers across the board find digital advertising "annoying and unpleasant".
(I have a self-held theory that roughly 30% of people are... interesting to say the least.)
I'll put up with the switch if that's the only way to get DST.