Why online advertising is a scam – Bob Hoffman

FTFA:

"Interactivity is, by 1,000 to 1, people clicking away from ads, not into ads..."

"ad fraud is very bad probably, nobody knows for sure....Reputable ad fraud researchers believe ad fraud is probably about 20% of all online spec...on the order of 70 to 80 billion dollars a year which, if true, means ad fraud is a bigger business than Nike or Coca-Cola...ad fraud could be the second largest source of criminal income in the world..."

"The metrics that were supposed to help us so much...what we think we know now is probably worse than what we used to know before all these metrics...the science is largely bullshit... "

"...nobody knows where their money is really going, they get reports telling them where their money is going, but the reports are unreliable..."

Discussion of marketing vs advertising - they're not the same!