I don't think that's allowed under the terms of the x86/x86_64 cross-license deal with AMD.

That's why, for example, any meaningful collaboration between Intel and Nvidia under this partnership has to be released in the form of an Intel product using Nvidia tech, rather than an Nvidia product using Intel tech.

Maybe all the engineers, but not the executives who created this problem to begin with

We could just force them into a RAND licensing regime and let the market solve the problem.