If Lou Gerstner had put any energy into growing RJR Nabisco's tobacco business, I could see your point. But during that 1989-1993 timespan, RJR Nabisco's leaders at the time (Gerstner plus private equity guys) were focused on wringing cash out of the shrinking tobacco division. Most of their growth strategies involved the Nabisco half, which actually accounted for about 60% of revenue.

There's still nothing heroic about that chapter of Gerstner's career. But if you're seeing public good in having tobacco companies fade from sight, there are bits of Gerstner's stewardship at RJR Nabisco that unwittingly worked out okay.