What did they sell? A bit of everything?
When I was a kid it was normal for parents to let their kids read the huge yearly Sears catalog to get ideas or pick gifts. By then they'd stopped selling items like firearms and houses but had pretty much everything else.
If they had the foresight, they should have become a better version of what Amazon is now.
This wasn’t uncommon back then: we had several clients in the 90s who just couldn’t wrap their heads around how quickly many of their customers would switch to email or online forms when it saved them a few days on the transaction.
How significant their shipping catalog was in the 1990s I do not know, scaling the online storefront would have required Amazon scale investments which a dividend maximizing company was unlikely to do.
> How significant their shipping catalog was in the 1990s I do not know
Sears discontinued its general mail order catalog (which had declined in relevance for years) in 1993, the same year NCSA Mosaic was released, while the web had about 0 public penetration and no commercial use.
So, it wouldn't have been a matter of adapting the catalog business to the web, it would have been rebuilding it from scratch.
I doubt such a board would have lasted more than a few years at best.
Not to mention trying to change 100 plus years of technical and organizational debt while in-flight.
I don’t think Amazon could have come to be outside of the tech sector plus be a greenfield play. I could be wrong, but HN and techie folks in general seem to underestimate how hard it is to change existing organizations. It’s rarely a technical problem.
And now, decades later everything is full circle. I avoid Walmart and Amazon like the plague and try to only shop at smaller outlets, whether brick-and-mortar or online. It might be slightly more expensive but I assume that's just the tax you pay to avoid a corporate monopoly hellscape.