What makes you think that there is an "end game"?
Someone figured out how to make computers be able to create content that is costly to distinguish from human-made content. Someone else is using it to pump out AI slop in the hopes that it will make them a quick buck. The platform becomes unusable for anyone that values their own sanity. No "end game" to be found.
AI will be the worst thing that happened to society in a very long time.