You can store everything as a string; base64 for binary, JSON for data, HTML for layout, CSS for styling, SQL for queries... Nothing gets closer to the mythical silver-bullet that developers have been chasing since the birth of the industry.
The holy grail of programming has been staring us in the face for decades and yet we still keep inventing new data structures and complex tools to transfer data... All to save like 30% bandwidth; an advantage which is almost fully cancelled out anyway after you GZIP the base64 string which most HTTP servers do automatically anyway.
Same story with ProtoBuf. All this complexity is added to make everything binary. For what goal? Did anyone ever ask this question? To save 20% bandwidth, which, again is an advantage lost after GZIP... For the negligible added CPU cost of deserialization, you completely lose human readability.
In this industry, there are tools and abstractions which are not given the respect they deserve and the humble string is definitely one of them.