Nice article. Mild tangent: Salesmanship is great, but I get kind of sick of it in a hurry. I went to a new gym (Equinox in Los Angeles) for the first time last night, worked out on a guest pass with my friend, and then went into a sales office and said, "We've got a dinner reservation for steak really soon, can you give me your rate card and best specials?" I then took notes on the ratecard about what he offered. So now, I've got their baseline rates which almost any gym will come off of/throw some freebies along with, and I didn't have to hear, "Well, yes, our joining fee is $500, but please remember that our gym is... clean... has whirlpools... the finest equipment, blah blah blah." Hooray for being in a hurry so as to get numbers instead of pitch.