Consider a benchmark implementing a common situation in real programs--a performance intensive loop calling some code located in a plugin that isn't known until runtime. The JVM will wipe the floor with a C compiler in that situation--since the JVM can do inlining at runtime between module boundaries, while a C compiler cannot do inlining at runtime at all.
Or, when memory management is involved, they always want to test situations where everything can be easily pool-allocated, instead of complex situations involving lots of dynamic allocation. But in situations where code is really allocating lots of short-lived objects (e.g. functional code for optimizing compiler trees), the GC in a JVM is going to wipe the floor with any malloc() implementation.