I believe part of the endgoal is to create a fairly homogenous global culture. If you listen to radio stations across the world, many play the same rotten manufactured pop songs... Hollywood and Google/Wikipedia complete the Coca Colonisation.
McDonalds, Hollywood, etc, etc. would love nothing more than to have nearly everyone consume one class of products and the bureaucrats and academics who know best would love nothing more than to have simple rules that can apply to nearly everyone.
It was an eyeopener (earopener?) to hear most stations in South America, Asia and Australia playing the same crappy pop songs. Not even very good ones either. Some stations played local music as well which was of far more interest to me than hearing more or less the same pap.
But the endgoal is to produce a homogenised world culture. You can see this being pushed by groups such as FIFA and Global Citizen (the name isn't even subtle) in the last few weeks with the lead up to the World Cup, and the repeated use of platitudes like "we are one" and "unite for our future".
Honestly can't believe I'm out here defending FIFA for god's sake, but it's obvious that they mean everyone should be good to eachother even though we are all different. It has nothing to do with cultural colonisation.
There's a lot wrong with FIFA, but trying to get people to hate eachother a little less isn't one of them