I know producing these will be a big job and I liked that Kickstarter allows me to set my funding goal at a level where I will be most likely to succeed. I could have certainly set up a pre-order page with a Stripe button and started building as the orders came in, but being woefully underfunded is not a great way to start an enterprise like this in my opinion. And I thought that Kickstarter would be the lowest risk option for everyone involved.