1Mbps for video is rule of thumb I use. Of course that will depend on customer expectations. 500K can work, but it won’t be pretty.
For mostly-static content at 4fps you can cut a bunch more bitrate corners before it looks bad. (And 2-3 JPEGs per second won't even look good at 1Mbps.)
> And 2-3 JPEGs per second won't even look good at 1Mbps.
Unqualified claims like these are utterly meaningless. It depends too much on exactly what you're doing, some sorts of images will compress much better than others.