Why only speak to Apple? Why not Bill Gates and his foundation. Why not the Swedish government.

OK, I see, that Steve Jobs died of this type of cancer. And it is his death-anniversary.

But why not show, that first of all, it was the "open source"-way of Prof Magnus Essand, that inspired the makers of this campaign?

I believe, that some people might be put off by the "Apple"-centric headline. Maybe something more inclusive might work better? Just my humble opinion.

But thanks for sharing non the less. Great idea and I really hope for this to be funded.