The issue with the software team using an FPGA is that software developers generally aren't very good at doing things in parallel. They generally do a poor job in implementing hardware. I previously taught undergraduates VHDL, the software students generally struggles with the dealing with things running in parallel.

VHDL and Verilog are used because they are excellent languages to describe hardware. The tools don't really hold anyone back. Lack of training or understanding might.

Consistently the issue with FPGA development for many years was that by the time you could get your hands on the latest devices, general purpose CPUs were good enough. The reality is that if you are going to build a custom piece of hardware then you are going to have to write the driver's and code yourself. It's achievable, however, it requires more skill than pure software programming.

Again, thanks to low power an slow cost arm processors a class of problems previously handled by FPGAs have been picked up by cheap but fast processors.

The reality is that for major markets custom hardware tends to win as you can make it smaller, faster and cheaper. The probability is someone will have built and tested it on an FPGA first.