I use VIPS cli https://www.libvips.org
I think converting HEIC into jpg would be simple
vips copy -i src.hif out.jpg
Although I have not used it for a while so not sure it is exactly that. It also does not support batches, you must run one image at a time, but that can be scripted. It also does not support multiple operations, so you might need to use the .v extensions as intermediary between multiple presets(for example sepia + resize + crop).