There is a chorus of voices here on HN that have tried to do this openly, obviously, myself included. It seems to be almost universally derided by people who apparently assume that we're just trying to hurt a start up out of anti-environmental sentiment and jealousy.
There are more ways to get "self-driving cars" wrong than there are to get it right. Driving is far more complex than the hackers here on Hacker News seem to want to concede, and even if that wasn't the case, I'm not sure where the sentiment that a trillion dollar corporation is naturally going to implement this system with the best interests of society in hand comes from.
It's a genuine frustration here.