Thanks for the reference. I have just activated "verified by visa" feature on my primary card, but it appears to be a nonsense again:
"After you activate Verified by Visa, your card will be recognized when you buy at participating online stores. You'll enter your password in the Verified by Visa window, your identity will be verified, and the transaction will be completed. In stores that are not yet participating in Verified by Visa, your Visa card will continue to work as usual."
basically, everyone still has the power to charge me, when it knows my card number. The feature seems to be protecting merchants, not customers (yes, I understand that my bank will likely refund all stolen funds, but I would prefer a sane solution)