As a blogger, speaking from my own personal experience, cold calling is perhaps the absolute worst way to pitch. I generally end up just ignoring calls unless I'm expecting them for a planned product/news brief. They're distracting, take up too much of my time for potentially little reward, and break up my work day making it harder for me to concentrate on blogging.

My former colleague Marshall Kirkpatrick put up a post last April about the wrong ways to pitch ReadWriteWeb: http://www.readwriteweb.com/archives/pitching_rww.php -- #2 is via phone (though Marshall didn't mind it as much, Sarah, Richard, and I all preferred pitches by email).

In July I wrote a post the original poster (or anyone else) might find helpful about how to pitch a blogger: http://www.sitepoint.com/blogs/2008/07/12/how-to-pitch-a-blo...

I was mostly writing about how to pitch me, but I think the advice might be helpful when figuring out the best way to pitch any blogger.

The short version: 1. Don’t Cold Call — Email First 2. Engage Us In Our Natural Habitat 3. Personalize Your Communications 4. Offer An Exclusive 5. Pitch An Angle 6. Be Flexible 7. Give Adequate Lead Time