And you may call it inertia sure, but in the mid 2000's everyone was doing their own hardware abstraction. You had to get books and stuff because documentation sucked. MCU vendors seemingly made a point of making especially stuff like ADCs and timers very hard to abstract away between vendors.
Back then you had a choice of GCC/IAR/KEIL/CCS/Codwarrior and probably more. Each worse and less standards-compliant than the next, except for GCC/avr-gcc as was the key enabler of Arduino
All that text to say: The situation was different, and Arduino showed that there's a wider unmet demand for custom embedded stuff and that people will sacrifice a bit of performance for something that's easy to develop