Although cool, I can see how this product will just inhibit instead of enabling creativity and play in kids. Instead of having to draw something to see it, refining the drawing over minutes or hours, the kid will just lazily ask for some half formed idea, and see it materialize from thin air. That's just sad

From the website it seems like a great way to generate some black and white outlines that kids can still color in. If used like that it seems almost strictly more creative than a coloring book, no? There are plenty of other ways kids can express creativity with pre-made art too. Maybe they use them to illustrate a story they dreamed up? Maybe they decorate something they built with them?

Also, some children might want to have fun be creative in ways that don't involve visual arts. I was never particularly interested in coloring or drawing and still believe myself to be a pretty creative individual. I don't think my parents buying me some stickers robbed me of any critical experience.