I fear the author has missed the point of the "Project Vend" experiments, the original write-ups of which are available here (and are, IMO, pretty level-headed about the whole thing):
https://www.anthropic.com/research/project-vend-1
https://www.anthropic.com/research/project-vend-2
The former contains a section titled "Why did you have an LLM run a small business?" that attempts to explain the motivation behind the experiment.