> One of the differentiators between iOS and Google was a lack of ads

I always wonder how apple's marketing team pulled this off.

- If you use any decent browser like Firefox* (or its different clones) one get enhanced privacy, no ads, byepasspaywalls etc. - Even Chromium forks have decent adblocking - Using NewPipe (like revanced opensource) for ad free YouTube

All my iOS friends scroll through so many ads - admittedly - SIM/data is paid for my their employers but it is awful experience.

* -> Don't be pendantic and point out yesterday's Verge article that Mozilla is becoming bad.