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> I'm not sure they've got Apple targeted so much, because Apple has been so thoroughly not-invested in gaming.

And yet, Apple controls the world's largest gaming economy (~$78B in 2025), dwarfing Sony's (~$31B) and Microsoft's (~$24B).

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I could amend to "Apple is thoroughly not-invested in the kind of gaming that Valve is invested in".

Phone games are an entirely different thing from console or PC games. They aren't comparable.

Okay, so you draw a line in the sand between a Steam Deck and an iPad. Others would characterize your lumping together of console and PC games as equally silly. But all of these gaming platforms are fighting for the same dollars and attention, and every gaming exec understands this.

While Apple probably makes most of their gaming revenue from gacha they fund a surprising number of non gambling games for their Apple Arcade subscription.

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