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Comment by laurentiurad | Hacker News Reader

I agree that development has become easier and the barrier for entry is generally lower due to AI. However, without distribution it's still pretty much impossible to get clients. You also need to have some engineering background since AI cannot solve everything for you.

Important to mention, IMHO not many people are willing to sacrifice their time and energy to start something that doesn't have a clear path to profitability.

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That makes sense. And I guess distribution/marketing is an ever moving target in which those being the most clever and willing to put in the time and energy wins regardless of AI getting better?

Like, say AI makes distribution and marketing easier, now it’s easier for everyone, but they still compete for the same clients. So while your signal is getting stronger, so is the noise (the signal of all the other competitors). So those who put in the hours and smartness to «invent» a more clever marketing strategy are the ones able to break through the noise and reach the clients?

In other words, distribution/marketing is the bottleneck and the target is ever moving?

Exactly, and currently I'd say that AI is not too helpful with distribution/marketing. I still do copyrighting myself as with AI it really feels impersonal and "artificial". By distribution I also refer to social media following and users that trust you to test/buy your product. IMHO this is still the most challenging part to solve, as it takes a lot of time to improve your social media presence to reach a state where it's guaranteed that you will have customers from the moment of the launch of your product.

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