So if they stopped letting you watch their new content because you had an old no ads membership would that be ok?
ETA:
I mean, I'm sure there is some exception to this, but generally speaking everyone hates ads. Part of the reason that the whole "cable cutting" thing happened was because everyone hated paying a lot of money to some cable company just to be bombarded with advertisements. At least that's a big reason as to why I did it.
Now all these media companies realized that they can start shoving ads at us again and people will keep paying.
Obviously I'm not entitled to having media at a specific price indefinitely, but I'm perfectly allowed to not like it when companies engage in rent-seeking bullshit.
Cynicism aside, I wish there was a happy medium where companies could just _make money_ and not always have to make _even more money_.
I suspect once the heat on this settles down, every streaming service is going to start forcing ads on us at all times, and then the only way to fight back on this will be bittorrent.
We have to educate them again that taking our convenience means them loosing money.
I can't sign a contract with you for $10/month for no ads and then start showing you ads.
Remember when Netflix inttroduced ads they added a lower tier to go along with it.
And actually some subscriptions can include unilateral price increases in the contract (a subscription is a contract) with early termination fees. It just isn’t commonly done because word gets around and you will lose business. You typically only see this in predatory industries where there are few alternatives and the service is necessary, like local waste management.
If the contract is unfair enough you can usually escape it in court or arbitration, but nobody wants to go through that.
Also you aren't agreeing to pay to renew the contract. It isn't a rent payment in a structured contract. You can cancel at any time.
(And it's not even that: the X you're charged is subject to change upon renewal!)
I'm not arguing that this is a good or bad thing, just pointing out the reality of every single subscription agreement I've signed up for online.
But doing so would mean risking to loose customers who were just too lazy to cancel. So most Businesses don't like it. (Spotify did cancel their old contracts though, for people who had not agreed with the recent price hike)