PHP: Single Quotes versus Double Quotes
endyourif.com
endyourif.com
And that's not even taking into account sanitation, because with double quotes it's easier to avoid it, and harder to notice.
I prefer choosing one of those types of quotes and sticking to it throughout the code. It makes code more readable and makes it easier to notice bugs and optimization problems.
'key' => "Hello world"
Sometimes text needs escape characters such as \n or you want to include a variable. Double quotes just make that easier.