We hired someone that could sell in Italian, French, and Spanish. Her profile is fairly rare, given she had a good understanding of the customer. I can't believe our CEO let her go simply because of a 4-days at the office obsession…
LLMs can't really fix this. Even though she could speak Spanish, the culture and customer needs for Spain will be a little different than those for Italy. Traditions will be different. She's a wonderful human being, but imagine a customer in France not liking her “Belgian accent” and tanking a sale… She was really losing motivation because of that. The 2 other people on sales struggled more or less with the same issue.
All hail LLMs, if you want, but Europe's issues are not that easily fixed. We end up obsessing about the wrong stuff, as if compliance and regulation was the Big Problem, instead of a boogeyman that neoliberals love to hate.