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What does it take to make a rebranded fork of Firefox popular similar to Brave or Edge?

Ideally the fork should compete with Chrome and not Firefox for market share while acting as a hedge/warning against bad decisions from Mozilla and its leadership.

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To be honest, I think librewolf will gain traction with firefox continue their journey to enshitification.

Sadly the name is junk so I doubt it will ever take off outside of technical circles, which will ensure its irrelevance. I think Brave did a decent job of naming their browser.

yeah, it reeks of LibreOffice, which is not mentally associated with a high-quality office suite.

I don't know that the name had much to do with it. Brave was successful because of an ultra-high-powered marketing campaign.

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