Every sentence is separated into its own paragraph, like each one is supposed to be revelatory (or maybe tweet-worthy). It's pretty common design knowledge that if you try to emphasize everything, you end up emphasizing nothing. The result is that reading the article feels choppy, and weirdly unsatisfying, since the larger arc of each point is constantly being interrupted.
Why choose such an antithetical form, to what is otherwise an important and deep message?
The only answer that comes to mind is that the author's livelihood, or at least their internal gauge of success, is tied to manipulating readers' thin desires.