For a start, the setting is an emotive one. It's not just a numeric game with arbitrary tokens, it's about "the perfect romantic partner." It would take an unusually self-isolating human to not identify who they feel their perfect match should be and bias towards that, subconsciously or consciously. We (nearly) all seek connection.
Then, it's reality TV. Contestants will be chosen for emotional volatility, and relentlessly manipulated to generate drama. No-one is going to watch a full season of a handful of math nerds take a few minutes to progress a worksheet towards a solution each week coupled with whatever they do to pass the time otherwise.