I think the price just wasn't right.
that said, I'll bet the new one will be interesting for them, as I'll bet the gas motor can be used as an on-site generator which they might buy anyway.
Big fancy expensive powerstroke mega trucks with a person-high wall in the front look cool, and occasionally haul heavy things, but little white trucks that are busted up and 20 years old do all the duty. And those trucks drive way less than the range on the lightning each day. Once these lightnings price down to work truck level, I expect to see them on the road a long time.
Yeah, not everyone has that arrangement though. I was shocked (shocked!) when I realized that for my plug-in hybrid van, running it on gas can be cheaper than charging it, depending on the time of day and time of year.
Where I live, peak hours electricity is $0.22/KWh in the summertime during peak hours, or $0.18/KWh off-peak. My van gets ~32 MPG on its tank, but also ~32 miles on a 16KWh charge. So it’s easy math, 1 gallon = 16KWh, so $0.22 * 16 = $3.52, so gas has to be more expensive than that to be worth it. Off-peak it’s $0.18 * 16 = $2.88, which makes it barely worth it to charge, with gas prices near me being close to $3/gallon.
(I have since bought solar panels and now it’s basically free to charge my car, but I can totally understand why electric vehicles just don’t work out cost-wise for a lot of people, even when accounting for ongoing fuel costs…)