given the testing that has been done on this it's the aerodynamics that matter more than the weight.
> I suspect most F-150 drivers barely ever do these sorts of things
I would suspect that most of these oversized "angry boy" utes only ever see a non sealed surface when they're driving to park on footpaths.
At highway speeds with minimal need for acceleration.
Specifically for the American male, the F-150 is a form of gender expression and gender affirming transportation.
I think you misspelled marketing
(I'm not against pickup trucks when actually needed, but most of the time an enclosed van is better for the trades - and when heavy lifting is needed, it's better to bring in actual big trucks. For all other times, Home Depot rents them by the hour).
If they hadn't made the hybrid truck so effective the lightning would have had a chance. I get around 20+mpg on average with a ~600lb load always in the bed.
But the Lightning outperforms it dramatically. There isn't anything short of a tuned powerstroke that pulls like a Lightning.
The thing has 800 lb-ft of torque, it has absolutely no problem towing or pulling heavy stuff.
The issue is if you need to tow stuff long distances. That's where is becomes a headache. But bringing your huge boat 30 miles to the lake will be no issue.