But maybe it's too late in the game for them anyway. Even if they tried to build a more engaging product the trust the public has in them has vanished, and few tech savvy users would care.
The alternative I'm suggesting though would be a design that attracts people to and sustains the product. But they likely needed to do this fifteen years ago while also avoiding all of their scandals.
Every minor dehumanizing decision they make chips away at their credibility among all but the dumbest people. Those people may stay because Meta has their contact list, but after a while absolutely nobody is going to be loyal to them. Being human sometimes goes a long way.