People rarely read whole books anymore. I know very few adults in my life who read books, lots of people are put off by reading in school and never give it a try in their adult life.

I think the biggest offender is summer reading assignments. I never knew a single person that actually read their book, and being expected to spend time during break reading for a school assignment definitely creates a negative association.

I loved reading as a child, up until high school. Once I graduated, it took years before I enjoyed it again.