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Outsource the initial prototype, then develop onwards from there if showing signs of success.

Also people saying they are willing to buy and actually handing over their credit card details are 2 different things.

It looks like you are on to something good, get the MVP asap, and see what the real response is.

I think I'm going to do some hybrid of this. I'm finding it hard to envisage an MVP. What do I cut back on? The polish/design? Do I just get the fundamental data storage up and running?

The simpler the better in my mind!

If anyone can recommend any teams that have a record of delivering on MVP projects it would be good to know.

I'm actually building a business around building MVPs -- if this is a web or mobile project, shoot me an email and I'd love to help out!

Sorry, what is "MVP"?

Minimum Viable Product: http://en.wikipedia.org/wiki/Minimum_viable_product

Minimum viable product

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