No.
And having worked in digital advertising for 20+ years, I'd be shocked if they are anywhere as effective as often claimed.
It's mostly clickbait/outrage for the sake of headlines & clicks.
And having worked in digital advertising for 20+ years, I'd be shocked if they are anywhere as effective as often claimed.
It's mostly clickbait/outrage for the sake of headlines & clicks.
That's just how populist messaging works, even before the internet. You say outrageous stuff on the radio and then people listen - just ask Adolf Hitler.
We know, for sure, it works - particularly when the medium is new and people haven't built up a strong sense of discernment.
Like social media. Uh oh.