It only means that the content is not valuable for them. I know people who created Google Account only because the phone required them to and they do not even remember the password or username, and do not use Gmail (why use email when there is Telegram). If they lose the phone, they would just probably make a new account.
If you were an investor or trader, managing millions of dollars, would you keep the only copy of critical information in a cloud? I don't think so if you are a reasonable person. Would you keep the only copy of a cryptowallet key in a cloud?