I wonder what Apple's next move will be :-)
EDIT: Spelling
I wonder what Apple's next move will be :-)
EDIT: Spelling
Apple is a fashionable brand that commands a price premium. They can charge much higher prices and will charge the amount that will maximize their profits.
BMW charges to enable heated seats. They know their customers have money and will pay. Apple is the same.
Framework has to competitively price. They're being forced to update pricing to reflect the reality of supply and demand.
There's also this:
> Due to [Framework's] memory pricing said to be more competitive below market rates, they also adjusted their return policy to prevent scalpers from purchasing DIY Edition laptops with memory while then returning just the laptops. The DDR5 must be returned now with DIY laptop order returns.