Spoiler: this is Ars Technica. Obviously they suggest you to instead get an Apple TV so that you send your data to Apple and watch Apple ads instead (with the only argument being that "so far they do less ads").
> According to its privacy policy, the company gathers usage data, such as “data about your activity on and use of” Apple offerings, including “app launches within our services…; browsing history; search history; [and] product interaction.” [...] transaction information, account information (“including email address, devices registered, account status, and age”), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details).
Yeah, sure, that's privacy, Ars.
[1]https://arstechnica.com/gadgets/2025/06/all-the-ways-apple-t...
1. Email address - you have to use an email address to have an Apple account. How are they not going to have your email?
2. Devices registered - you mean when you log into your device, they keep track of your logged in devices!
3. Transaction history - they keep track of what you bought from them!
Must I continue? Every single piece of data that you named is required to do business with them.
(/s).
This isn’t the iPod days where you would sync your watch history with iTunes.
At the end of the day, they could be taking screenshots of everything you do with your TV and argue it's because of some AI system that will allow you to more easily launch whatever it is you normally do at that time of the day. If you do not see any issue with that, why would you be on this thread?
Apple tracks what you are watching on AppleTV only.
I’m on this thread because I understand technology.
Are you saying that if you are watching something like “South Park” you wouldn’t want the service that you are watching it on to keep track of where you are in its 25 season run?
So the solution they propose to TVs that track what you're watching is to switch to AppleTV where Apple will track what you're watching? And you still justify this somehow?
How else are there going to mark what you watched and whdfd you are in a TV series?
You still do not get it: you can find a pseudo-justification for _every_ type of tracking they do to you. But none of these are really true justifications. You can do _everything_ without any type of tracking -- even the very basic premise: it shouldn't even be true that you need an account _at all_ to use an Apple TV.
How could an AppleTV or any device connected to an HDMI port know what you are watching on other input sources?
The AppleTV device doesn’t track what you watch at all. The AppleTV+ service knows what you watch on their service.
Their is no justification for the TV to know anything. There is obviously a reason for each service to know what you watch on their service. What exactly are you arguing? That you should be able to use the AppleTV+ service anonymously?
Obviously it only records what you watch through it.
> A smart TV can track what you watch no matter which input source you are using. How could an AppleTV or any device connected to an HDMI port know what you are watching on other input sources?
I thought the entire point was to _use_ the Apple TV. If you buy the Apple TV, but still use the other HDMI ports for your viewing .... why did you buy the Apple TV in the first place?
> The AppleTV+ service knows what you watch on their service.
And if you use the Apple TV, what you watch through Apple TV's TV program.
> Their is no justification for the TV to know anything.
Of course there is. They will claim this way it remembers your favorite channel, or that then they can send you spam^W updates in the schedule of your favorite programs, or whatever other crap people like you eventually end up thinking as an indispensable feature for which they happily accept tracking for.
> There is obviously a reason for each service to know what you watch on their service. What exactly are you arguing? That you should be able to use the AppleTV+ service anonymously?
That _there is_ a way to do broadcast TV anonymously. You do not need accounts, sync between multiple devices, or anything; and even if you need them, there are alternatives. That you are in error when you think that your pseudo-justifications are worth anything more than the ones Samsung will provide. The fact that that you immediately jump from "I need this" to "Therefore service provider must be able to track everything I do" is telling.
That’s completely not true. Are you claiming that Apple intercepts what other apps are doing when you run them?
The apps voluntarily integrate what you are currently watching and in the middle of watching with the AppleTV app so you can get a consolidated view. Apple isn’t going in and monitoring any more than it’s monitoring your email when it is sent to you.
I knew you would consider this as acceptable tracking. That is my point.
Absolutely everyone in the Apple ecosystem complains about Netflix not integrating with the AppleTV app.
Which by the way you can delete….
I can't help wonder if they are just afraid of the offering looking more bare, or is this really such an uncommon desire to want to see "new to me" stuff and not repeat things?
Also 'product interaction' is an euphemism to say "if you're sick, we'll sell this information for around 80€" (I think it's close to 200$ for Americans but I don't have any contact in this industry overseas). If you have a cancer and suddenly you see an increase in ads for pseudo-medicine and other scams whose only goal is to extract all the money you have left, and if lucky, your famil's money too, that's from 'product interaction'.
You can give Apple any age you want to. It’s not like it checks.
And I have no idea about the other topics you are going off on and what they have to do with Apple..
Chrome and Firefox do the same.
But what privacy threat are you trying to avoid by not having your bookmarks and history synced in an E2E manner where Apple can’t see either?
Many tens to hundreds of dollars for that single datapoint is incredible. I have naively assumed we were just packaged up in aggregate and never thought more deeply than that.
What are the most valuable data? Pregnant? Wedding? Divorce? Illness? Home purchase?
They want to show you things you have recently watched or looked at when you log in, rather than just random TV shows.
> Age?
You can give your kids an age-restricted account so what they watch is limited.
I did the same last year though when I couldn’t find a good non-smart tv. Even if you don’t like the advice it is a practical solution for normies.
The only Apple “ads” I ever see are inside the Apple TV+ app (yeah, their naming is confusing…) and it’s only for TV shows they’re promoting in their streaming service.
They won’t actually let you delete the Apple TV app, but if you move it out of the top row you will never see the ads.
My parents have an Amazon Fire TV and when I go to their house and have to use it it drives me insane. Carousels of adds large at the top, banner ads as you scroll, full rows of sponsored apps. Full screen ads for random Amazon products when you pause any show you are watching. Everything you watch on Amazon’s streaming service has minute long unskippable ads. Sometimes when you turn it on Alexa will just verbally read you ads.
It’s truly a dystopian piece of tech.
That’s very different from turning on your TV and seeing an ad for Mercedes or whatever taking up the screen.
Just feels the best that it's not a commercial product, rather a project built by cool people.