The Mastermind Box Cover

mcsweeneys.net

4 pointswawayanda2 comments

That's exactly how I saw this as a kid!

Besides I never owned a set and when I played it with my friends I saw myself as some kind of intruder with a lot less rehearse and experience beating them with my superior logical skills and destroying their false sense of security and superiority. Good times!

It's entirely unforgettable, isn't it? How many packages can we recall exactly from childhood? For me, it was nearly 50 years ago. It's a master class in branding.

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