Even in China, most consumers "despite buying more EVs, are less interested in how their cars are powered, and more in their digital lifestyle integration" [0].
I like EVs but I think that in most markets they're at the same point today that hybrid cars were in the 2010s - proven, but still a difficult financial sell in the short term due to high upfront costs for consumers.
Edit: can't reply
> Which seems odd in an article claiming the global tide has turned against EVs
Becuase China is not the world. Most other markets have seen either a slowdown or a reversal in EV sales - especially following the reduction of EV purchase subsidizes in most markets.
It also highlights the fact that a large portion of customers are indifferent about ecological sentiment, and that EVs can only outpace ICE if their upfront cost or net-new features (in China's case, EVs tended to have better features than ICE cars sold domestically) outpace ICE vehicles.
Even Chinese automotive players (primarily SOEs that couldn't compete with private sector BYD) have been taking advantage of this market shift, become major ICE car exporters now [1].
[0] - https://www.reuters.com/business/energy/combustion-engine-ca...
[1] - https://www.reuters.com/investigations/china-floods-world-wi...