OK, so first, it has a lot of I/O ports of different kinds on just one chip. In a lab, you could run lots of analogue knobs and many servos attached to just one chip. This means a lot less hardware debugging, which should be a Godsend.
Another possibility is HPC. You can tile a motherboard with these, cool them all down to -50 very easily and cheaply, and then overclock them as you perform number crunching that you couldn't do with a GPU. After all, these cores are truly independent, and can therefore branch independently, unlike GPU cores. That opens the door to a wide variety of algorithms that aren't GPGPU accessible.